UserToolbox

Amazon Listing Editor

Write perfect listings with character limits, live preview & one-click export.

0
Listing Score
Fill in your listing

1 Product Title

0 / 200
Capitalize Each Word No promo phrases ("Best", "Sale") Include brand + key feature

2 Bullet Points

5 bullets · 200 chars each

3 Product Description

0 / 2000

Supports: <b> bold, <i> italic, <br> line breaks

4 Backend Search Terms

0 / 250 bytes
Space-separated, no commas No repeated words 250 bytes max (not chars)
Amazon Title Rules

Capitalize Each Word — Title Case is required for most categories.

No promotional phrases — Avoid "Best Seller", "Top Rated", "Sale", "#1".

Lead with brand — Start with your brand name for brand registry.

Include key attributes — Size, color, material, pack count where relevant.

200 character limit — Aim for 150–200 chars. Shorter titles may rank for fewer terms.

No special characters — Avoid ™ ® © and pipes (|) in titles.

Bullet Best Practices

Lead phrase in CAPS — Start each bullet with a 2–5 word cap phrase, then explain.

Feature + Benefit — "Leakproof Lid — never worry about spills in your bag."

200 char max — Amazon truncates at ~250 but 200 is safe for all categories.

No pricing or availability — Don't mention price, shipping time, or promotional deals.

Include keywords — Use secondary keywords in bullets that aren't in your title.

Order matters — Put your strongest selling points in bullets 1–2.

Live Preview

Your title will appear here…

Export & Copy

Completion Checklist

Why Amazon Listing Copy Needs Its Own Editor

Amazon enforces strict, often-changing character limits on every field of a product listing — typically around 200 characters for the title, 200-250 characters per bullet point (5 bullets), and up to 2000 characters for the description, plus a separate 249-byte limit on backend search terms. Writing in a plain text editor or word processor makes it almost impossible to track these limits in real time, and sellers routinely discover their carefully-written copy gets silently truncated or rejected after upload. This editor shows a live character and byte count next to every field as you type, so you can write right up to the limit — not guess at it — and catch overflow before you ever hit "save."

Bytes vs. Characters: A Common Keyword Mistake

A subtlety that trips up many sellers, especially those writing in non-English search terms: Amazon's backend keyword field limit is measured in bytes, not characters. Multi-byte characters (used in Chinese, Japanese, Korean, and some accented Latin text) can consume 2-4 bytes each, meaning a string that looks short on screen can quietly blow past the byte limit while a character counter would say it's fine. This tool's keyword field uses a true byte counter so international sellers get an accurate limit check rather than a false sense of safety.

免费亚马逊 Listing 编辑器

本工具提供标题、五点描述（Bullet Points）、产品描述和后台关键词的实时字符/字节计数，并支持一键预览和导出，帮助卖家在上传前准确把握亚马逊各字段的长度限制，避免因超限被截断或审核不通过，尤其对使用中文等多字节字符的关键词填写非常有用。

Frequently Asked Questions

What are Amazon's actual character limits?⌄
Limits vary by category and can change over time, but common defaults are around 200 characters for the title, roughly 200-250 characters per bullet point, and up to 2000 characters for the description. This tool's live counters help you stay within whatever limit applies to your listing.
Why does the keyword field count bytes instead of characters?⌄
Amazon's backend search term field enforces a 249-byte limit, and multi-byte characters (common in CJK languages) use more than one byte each. A byte counter gives you the accurate limit Amazon actually checks against, rather than a misleading character count.
Does this tool save or upload my listing to Amazon?⌄
No — everything runs locally in your browser. This tool only helps you draft, format, and export compliant copy; you still paste or upload the final text into Seller Central yourself.
Can I preview how my listing will look before publishing?⌄
Yes — the live preview panel formats your bullets and description similarly to how they'll appear on a product page, so you can sanity-check formatting and length before exporting.